Inspired by the crisp purity of Icelandic waters, Hreinn (‘pure’ in Icelandic) is a skincare concept that utilises natural ingredients and botanical actives from the Scandinavian wilderness. This luxury, genderless skincare range is multi-purpose and functional. The concept design uses images of the stark and powerful Icelandic landscape set against clean, refined type.
Work produced: Art direction, branding, copywriting, packaging design
Credit: Icelandic photography from Envato Elements